CASE STUDY
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We are Bijhem DevOps.
We’re a digital marketing and branding firm based in San Antonio. We provide world-class design, marketing, and branding solutions.
Whispering Willows Art Gallery
Promoting Art through Innovative Ideas
Founded in 1981, Whispering Willows Art Gallery is a multidisciplinary, traditional, and contemporary art gallery located in the Walker Historic Art District of Norman, Oklahoma.
Peggy D. Farris manages the gallery’s operations. She brings comprehensive arts and teaching experience along with her surrealistic artwork to the platform. She mainly exhibits her own artworks while also allowing other artists to present their work at her gallery occasionally.
Problem
Whispering Willows had a goal to attract a wider audience by promoting contemporary and traditional artworks. The gallery was already doing well in the offline space, but this wasn’t enough to thrive in today’s digital world. Hence arose the need to build an online platform that educates, engages, and brings artists from different verticals together and also enables Whispering Willows to generate revenues by doing what they love.
Strategic Goals
- Generate revenues by selling artwork online.
- Help art enthusiasts create and promote their art pieces online.
- Build a platform that facilitates online art events and workshops.
- Bring diverse artists together under one roof and exhibit their craft.
Solution
At Biihem DevOps, we collaborated with Whispering Willows’ team to help them innovate and transform from traditional gallery space into an online digital art platform that is all about arts and creativity. Bijhem DevOps developed a website and business development strategy, enabling the gallery to conduct creative art workshops, manage art events, and sell their artwork online, everything through an intuitive, well-designed website.
Keeping in mind the gallery’s business goals, we built an e-commerce art store, allowing them to feature a wide range of items on their newly-built website. They can now display and sell oil paintings, acrylic paintings, fascinating Chickasaw paintings, commissioned industrial portraits, and scenic nature paintings online. We developed a user-friendly website that allows them to upload products and change their details flexibly.
Whispering Willows wanted to provide creative minds a platform to facilitate and encourage arts, reinforce artistic values, and help budding artists learn new crafts. With this in mind, Bijhem DevOps assisted the gallery in setting up online art workshops, including an alcohol ink workshop and a 3D glass oil painting workshop, all on their custom-designed website.
Before this digital transformation, the gallery was hosting events and exhibitions in a big space that was quite costly. With Bijhem DevOps, they were able to cut these costs by building their online presence, setting up an online store, and move into a new gallery space. So far, the life after transformation and remodeling has been exciting, and Whispering Willows is taking good advantage of it.
OUR TESTIMONIALS
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Like most artist’s nowadays I need a website that is easy to navigate and easy to understand for
any potential client. Choosing Hema to help me with this was one of the best decisions I’ve
made. An even better decision was to have her help me market my work. Because of Hema’s
creative ideas and fearless approach to marketing my work is now known internationally.
Several large scale projects are currently in the works here in the U.S. and oversea’s in places I
would never have imagined without Hema.
Not only is she a great web designer and bold marketer she is a wonderful person to know. I
am always uplifted and encouraged when she and I talk.
With my whole heart I endorse Hema as a dedicated and very skilled web designer, marketer
and encouraging life coach.
Todd Jenkins
Metal Artist
Norman, Oklahoma, USA
I’m glad to have the opportunity to express my recommendation for my colleague and dear friend, Hema Mathew owner of Bijhem Dev Ops LLC. I have known and been a client of Hema’s for almost a year now and I am very pleased to say that I have always found her character impeccable, her personality cheerful and optimistic, and her marketing advice to be spot on and timely. She has also shown great determination in her pursuit of furthering my business through digital marketing as well as personal sales applications. Hema has passed along to me this advice; Never pass up an opportunity to give your business a plug, so feel free to check out some of the work that Hema has done in creating my IN HIS HANDS by Del, LLC website by visiting www.inhishandsbydel.com. in closing, I cannot recommend Hema highly enough.
Thank you,
Del Satterfield
Hema Mathew
Hema Mathew has been my Art Business promotional agent for several years, and she has done a superb job. She knows the ins and outs of advertising, building and maintaining web pages, and developing other promotional ideas, as well as tapping into valuable contacts in almost every field who willingly share ideas. She is meticulous, energetic, and knowledgeable.